Content Writer & Strategist

Words that work
harder.

Aerospace engineer turned content strategist. I write for SaaS platforms, eCommerce brands, IoT companies, and everything in between — turning complex ideas into content that ranks, converts, and actually gets read.

100+
Pieces / Month
5+
Years Writing
20+
Brands Managed
SaaSeCommerceIoT & Tech B2BSEOFintech F&BWellnessEdTech Organic / D2CSocial StrategyLong-form

Selected Work

Writing that
spans industries.

Blog · eCommerce

Shopify Online Store 2.0: What Merchants Need to Know

A merchant-focused deep dive into Shopify's platform upgrade — covering new customisation options, section flexibility, and what the shift means for store owners.

eCommerce
Blog · Fintech

From Proof of Work to Proof of Stake: Aligning Your Crypto Portfolio

Long-form explainer on blockchain consensus mechanisms for a crypto investment platform, translating technical concepts for retail investors.

Delta / Fintech
Blog · eCommerce

Hyvä Theme Development: An Overview

Editorial overview of the Hyvä theme for Magento — explaining performance gains and delivering a clear verdict for agencies evaluating the switch from Luma.

Magento / Dev
Blog · SEO

5 SEO Strategies to Increase Your Website Traffic

Competitor gap analysis, content refresh strategies, and link-building tactics written for marketers who've mastered the basics and want to scale.

Digital Marketing
Blog · IoT

Ensure Last-Mile Delivery Quality with IoT Tracking Sensors

B2B content for an IoT solutions brand explaining cold chain logistics, supply chain tracking, and the ROI of sensor-based last-mile monitoring.

Thingsup / IoT
Blog · B2B

How Content Impacts the Success of Your B2B Business

Thought leadership article challenging the misconception that content marketing is only for B2C — with data-backed arguments for SEO and lead nurturing.

B2B / Marketing
Blog · Conversational AI

Conversation Design Best Practices 2022

Long-form guide on designing natural chatbot experiences — covering intent mapping, fallback flows, and the design principles that separate great bots from frustrating ones.

SaaS / AI
Blog · Digital

How to Change Your Domain Name Instantly

A practical, SEO-optimised guide walking website owners through domain migration risks, planning steps, and working with hosting providers.

Web Hosting
Website Copy · HVAC

AMS Air Conditioning — Full Service Website

End-to-end website copy for an HVAC company in Ontario — H1/H2 structure, service pages, brand voice, and local SEO across installation, repair, and maintenance.

AMS / HVAC
Website Copy · SaaS

Evo Technology LLC — Fleet Management Platform

Conversion-focused homepage and feature page copy for a fleet tracking SaaS — transforming technical capabilities into clear customer value propositions.

Evo Technology
Website Copy · Cybersecurity

DuckDuck Security — Consumer Cybersecurity Brand

Full website copy for a home cybersecurity product — making advanced security feel approachable and compelling for everyday consumers.

DuckDuck Security
Website Copy · Construction

Province Wide Commercial Roofing — Mississauga

Local SEO-driven copy for a commercial roofing company — combining trust signals, service clarity, and location-specific keywords to drive enquiries.

Province Wide
Product Copy · Wellness

Bodycare — 50-Product USP Catalogue

Wrote individual USP copy and product descriptions for 50 body care SKUs — balancing ingredient claims, sensory language, and conversion-ready CTAs for eCommerce listings.

Bodycare / D2C
Blog · Home Services

Why Hire a Junk Removal Service When You Move?

Conversion-oriented blog addressing pain points and building trust, positioning junk removal as the obvious stress-free choice during a move.

Home Services
Blog · Retail Tech

7 Vending Machine Trends You Need to Know

Trend piece covering IoT integration, touchscreen tech, and combo machines — written to position the brand as an authoritative industry voice.

Regional Vending
Blog · Domain / Hosting

10 Most Popular Domain Extensions for Every Website Category

Evergreen SEO article breaking down TLD options — covering trust signals, niche extensions, and practical guidance for businesses choosing a domain.

FlickMax
13 brands. Monthly calendars.
Built from scratch.

Full social media content calendars — post copy, hashtag sets, content pillars, and engagement strategies — delivered monthly across diverse industries.

IoT / Tech
Thingsup
Monthly LinkedIn & Instagram content — thought leadership, product storytelling, and awareness day posts for an IoT sensor brand.
LinkedInInstagramStrategy
SaaS / Tech
Codesquarry
Social content calendar for a software development firm — positioning the brand as a trusted tech partner through educational and engagement-led posts.
LinkedInTwitterCalendar
IoT / Automation
Iobot
January 2022 social media calendar for an automation/IoT brand — mixing product highlights, industry news hooks, and community engagement.
LinkedInFacebookJan 2022
Health & Wellness
VitalCare
January 2022 social content for a wellness brand — balanced between educational health content, product promotions, and seasonal hooks.
InstagramFacebookJan 2022
Health & Wellness
Iwel
December social media content for a wellness brand — festive campaigns, product gifting angles, and year-in-review content.
InstagramFacebookDec
Market Research
ThePanelStation
October social content for a consumer survey platform — driving sign-ups through benefit-led posts and social proof content.
FacebookInstagramOct
Organic / D2C
Woahganics
August social strategy for an organic D2C brand — community-first content mixing sustainability messaging, product education, and influencer hooks.
InstagramPinterestAug
F&B
Fusion Foods
Social content calendar for a fusion food brand — recipe content, behind-the-scenes posts, and culturally resonant food storytelling.
InstagramFacebookCalendar
eCommerce / D2C
GoOriginals
Social media strategy for a D2C brand — building brand identity through product storytelling, UGC-style content, and conversion-focused captions.
InstagramFacebookStrategy
Networking / B2B
bbi conneXion
Social media content for a B2B networking platform — thought leadership, event promotion, and member success story content.
LinkedInTwitterB2B
Travel / Lifestyle
Aravati Global
Full social media strategy for a travel brand — destination content, travel tips, seasonal campaigns, and aspirational lifestyle posts.
InstagramFacebookStrategy
Tech / Education
TEC
September social content for a tech-education brand — combining course promotions, student wins, and industry-relevance content to drive enrolments.
LinkedInInstagramSept
Digital / Marketing
DR SM Strategy
Extended social media strategy engagement — content planning, platform-specific copy, and performance-oriented post frameworks across a multi-month retainer.
Multi-platformStrategyRetainer
Tech / SaaS
MTE
Social media content for a tech/SaaS brand — product-led content, feature announcements, and audience engagement across LinkedIn and Twitter.
LinkedInTwitterSaaS

Services

01
Blog & Long-form Articles
SEO-optimised, research-backed articles that rank and convert. Specialising in tech, SaaS, eCommerce, and B2B.
02
Website Copywriting
Homepages, service pages, and landing pages written to convert. Structured for SEO, brand voice, and user intent.
03
Social Media Strategy
Monthly content calendars with post copy, hashtag sets, content pillars, and platform-specific strategy. 13+ brands managed.
04
Product & Catalogue Copy
USP-led product descriptions for eCommerce catalogues — balancing ingredient claims, sensory language, and conversion CTAs at scale.

Background

The writer
behind the work.

Aaron Raja

Aaron Raja — Bengaluru

I'm Aaron — a content writer with a slightly unusual background. I studied aerospace engineering, published research with IEEE and Springer, and then spent the last several years writing for some of the most diverse industries imaginable.

What that's taught me is that good content isn't about knowing the jargon. It's about understanding the reader and making complexity feel approachable.

At Fragomen Educational Services, I built the content strategy from the ground up — long-form blog articles, social media copy, webinar materials, and decks that turned a niche service into something students actually engaged with.

Before that, as a freelancer, I was producing 100+ pieces of content per month for clients across B2B SaaS, travel, EdTech, and tech — simultaneously managing social calendars for 13+ brands while hitting SEO targets and deadlines.

I'm particularly drawn to SaaS writing. It sits at the intersection of my strengths: technical depth, clear explanation, and storytelling that turns product features into genuine value propositions.

Education
Aerospace Engineering
IEEE & Springer Research Publications
Notable Client
Fragomen Educational Services
Head of Content Strategy
Specialisms
SaaS · B2B · eCommerce
IoT · SEO · Social Strategy
Location
Bengaluru, India
Available globally (remote)

Got a brief?
Let's make it great.

Whether it's a one-off article or a full content strategy, I'd love to hear about your project. Most of my work is produced under NDA — happy to walk you through samples on a call.

✉ Email 📞 Call in LinkedIn ◎ Instagram