Content Writer & Strategist
Aerospace engineer turned content strategist. I write for SaaS platforms, eCommerce brands, IoT companies, and everything in between — turning complex ideas into content that ranks, converts, and actually gets read.
Selected Work
A merchant-focused deep dive into Shopify's platform upgrade — covering new customisation options, section flexibility, and what the shift means for store owners.
Long-form explainer on blockchain consensus mechanisms for a crypto investment platform, translating technical concepts for retail investors.
Editorial overview of the Hyvä theme for Magento — explaining performance gains and delivering a clear verdict for agencies evaluating the switch from Luma.
Competitor gap analysis, content refresh strategies, and link-building tactics written for marketers who've mastered the basics and want to scale.
B2B content for an IoT solutions brand explaining cold chain logistics, supply chain tracking, and the ROI of sensor-based last-mile monitoring.
Thought leadership article challenging the misconception that content marketing is only for B2C — with data-backed arguments for SEO and lead nurturing.
Long-form guide on designing natural chatbot experiences — covering intent mapping, fallback flows, and the design principles that separate great bots from frustrating ones.
A practical, SEO-optimised guide walking website owners through domain migration risks, planning steps, and working with hosting providers.
End-to-end website copy for an HVAC company in Ontario — H1/H2 structure, service pages, brand voice, and local SEO across installation, repair, and maintenance.
Conversion-focused homepage and feature page copy for a fleet tracking SaaS — transforming technical capabilities into clear customer value propositions.
Full website copy for a home cybersecurity product — making advanced security feel approachable and compelling for everyday consumers.
Local SEO-driven copy for a commercial roofing company — combining trust signals, service clarity, and location-specific keywords to drive enquiries.
Wrote individual USP copy and product descriptions for 50 body care SKUs — balancing ingredient claims, sensory language, and conversion-ready CTAs for eCommerce listings.
Conversion-oriented blog addressing pain points and building trust, positioning junk removal as the obvious stress-free choice during a move.
Trend piece covering IoT integration, touchscreen tech, and combo machines — written to position the brand as an authoritative industry voice.
Evergreen SEO article breaking down TLD options — covering trust signals, niche extensions, and practical guidance for businesses choosing a domain.
What I Do
Background
Aaron Raja — Bengaluru
I'm Aaron — a content writer with a slightly unusual background. I studied aerospace engineering, published research with IEEE and Springer, and then spent the last several years writing for some of the most diverse industries imaginable.
What that's taught me is that good content isn't about knowing the jargon. It's about understanding the reader and making complexity feel approachable.
At Fragomen Educational Services, I built the content strategy from the ground up — long-form blog articles, social media copy, webinar materials, and decks that turned a niche service into something students actually engaged with.
Before that, as a freelancer, I was producing 100+ pieces of content per month for clients across B2B SaaS, travel, EdTech, and tech — simultaneously managing social calendars for 13+ brands while hitting SEO targets and deadlines.
I'm particularly drawn to SaaS writing. It sits at the intersection of my strengths: technical depth, clear explanation, and storytelling that turns product features into genuine value propositions.
Let's Talk
Whether it's a one-off article or a full content strategy, I'd love to hear about your project. Most of my work is produced under NDA — happy to walk you through samples on a call.
Social Media & Strategy
Built from scratch.
Full social media content calendars — post copy, hashtag sets, content pillars, and engagement strategies — delivered monthly across diverse industries.